Today you can have a website for pretty much anything—from crowdfunding campaigns to pet hamster fan pages. But for some reason, an estimated 30-40% of small businesses have been slow to get online. What gives?
In surveys, many business owners say they don’t have the skills, the time, or the money to build a website. But a surprising number say that they don’t need a website in the first place, either because it’s not required or because they use social media instead.
That idea is changing quickly though, especially as coronavirus makes in-person business more difficult.
We’ve put together some specific reasons why your small business should have its own website. If you’re a small business owner who is still on the fence, read on!
- Customers now expect businesses to have websites
- A website makes you look more reputable and trustworthy
- You can control information and branding
- You can sell products online
- You can find new local customers near you
Customers now expect businesses to have websites
Now more than ever, customers want to be able to find information about you from your company website. Most consumers do research online before they make a purchase, even if it’s to buy something from their local shop. If you don’t have a website, it sends a message that your business is stuck in the Dark Ages, that you’re not open anymore, or that you’re not interested in finding new customers—and those are certainly not messages you want to send!
A website makes you look more reputable and trustworthy
Consumers are learning to be pretty savvy when they research online. In fact, 75% will judge your credibility based on your website design. That’s why it’s so important to have a modern, up-to-date website with a custom domain and other markers of trustworthiness. A website also shows that you are open for business during a time when there is a lot of uncertainty.
You can control information and branding
User reviews and comments on other websites are great, but shouldn’t you have the final say about how your company is presented to the public? Having a website for your company instantly creates an official presence on the internet so that you don’t have to depend on others speaking for you. And you can make it look exactly the way you want, with your own logo and branding.
You can sell products online
Online sales were on the rise even before COVID-19 kept everyone stuck at home. And these trends are expected to continue after businesses reopen to customers. So even if you don’t think of yourself as an “e-commerce” business, you can still use an online store to benefit your offline business.
It can help supplement your income when you’re closed in-person and attract new customers who will now be able to find your services and products via Google and other search engines.
You can find new local customers near you
A website isn’t just for finding customers across the globe—it’s an essential tool for attracting local customers too. Many Google searches are people looking for something right near them. That’s especially true of mobile phone users who might be looking for a store, restaurant, or other services while they’re on-the-go. If you don’t have a mobile-friendly web site, you’re missing out on an opportunity to catch those visitors when they’re right in your neighbourhood.
The case for having a website in today’s world is very strong. Almost all the businesses surveyed said they planned to have a website by the end of the year. Are you part of this group? Make it a reality by signing up for a free Jimdo website today, and see how easy it is!